ESAF Small Finance Bank reached one lakh agricultural customer base within a short span of one year. Kisan Jyothi, a recently launched product, has gotten wide acceptance among customers. The Bank targeted individual farmers and joint borrowers engaged in agriculture and allied activities like dairy farming, agricultural infrastructure, agri processing units, etc. for its agri lending portfolio. Term Loan, Kisan Credit Card, Dairy Development Loan, Farmer Producer Organization (FPO) Finance, Kisan Jyoti Loan, Farmers Interest Group Loan, etc. are the other agri products designed to meet the financial needs of agricultural customers. The bank has deployed exclusive Agri Relationship Officers, FFOs and Business Correspondents to build relationships with customers and source leads for the products.